Drive search relevancy and conversion rates

IDA search management services optimize PIM content and search-specific content like top navigation, type-ahead, thesaurus, redirects, SEO content and sequencing.  Improved search content drives conversions, average order values, traffic and customer/employee satisfaction.  Whether you are working to improve an old search platform or implement a new platform, let us show you how we can move the needle on search KPIs.

 

Search tuning typically involves orchestration across several aspects of search: 

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• Indexing - Which fields and attributes will be indexed by the search engine, and how are they weighted? 

• Type-Ahead - What will be included in typeahead? Categories? Keywords? SKUs? How will the search engine receive, index and display type-ahead values? 

• Redirects - Keywords and keyword patterns that redirect to specific landing pages. These hard-coded search results can drive huge gains in conversion. If you don;t have thousands of redirects you might be under-utilizing this technique. 

• Thesaurus - Thesaurus entries improve search relevancy and consistency for specific variations in spelling or terminology. If you don’t have thousands of thesaurus entries you might be under-utilizing this technique. 

• Facets - Facets are crucial to users when refining search results and selecting products. We help clients find the most efficient way to maintain consistent and complete facets. This can include configuring automated facets, curating category-specific facets for high revenue categories, or a blend of both. 

• Sequencing - Defining sequencing rules for categories, items, attributes, and attribute values helps display results in the most logical order for users. Sequencing is often overlooked, but can be an important technique when reducing navigation friction.

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Web analytics allow us to identify high ROI search opportunities and track improvements over time. The solution is not always a project, but may be a framework that incorporates PIM data, search configuration, web analytics and user observation to identify and rectify points of friction more efficiently. 

 

The end goal is always the same: connecting users to products and information more quickly to drive conversion rates and other KPIs. Book a discovery call with IDA today and see how we can leverage search techniques to transform your business!